But what did they expect?
Amazon is one of the four Horsemen.
In the 666 market of the beast!
Did those short this number forget Teddy Roosevelt? All they had to do is read The River of Doubt. After Teddy Roosevelt lost his bid for a third term in the White House he decided to conquer the Amazon.
Let me give you just one paragraph:
Hundreds of miles from help or even any outside awareness of his ordeal,Roosevelt hovered agonizingly on the brink of death. Suffering from disease and near-starvation, and shuddering uncontrollably from fever, the man who had been the youngest and most energetic president in his nation's history drifted in and out of delirium, too weak to sit up or even to lift his head.
We had GOOG with blow-out earnings, APPL with blowout earnings, and now AMZN with blowout earnings.
Does anybody think the shorts aren't getting blown out?
Well, what do they think? That prices are going to come back? To prices they want? Or that AAPL is going to come down? They forgot the saying, "Once Mac, you don't go back!"
And maybe those short this market should remember Teddy Roosevelt's saying--and it's not "Speak softly, and carry a big stick."
"Don’t hit at all if you can help it; don’t hit a man if you can possibly avoid it; but if you do hit him, put him to sleep.”
Because that's what they will need to sleep soundly tonight!!!