Citigroup analyst was "concerned" about NetFlix, and 30% of the float was shorted.
Do you remember those stories?
Remember the dreaded Netflix adhesive flap, that sometimes caused the Post Office sorters to jam, and then, they had to be sorted by hand?
Remember how the NY Times had that story?
Planted by some hapless short?
In fact, the the shill for the shorts, the analyst from Citigroup, had this to say:
In the report, Mr. Wible reiterated his sell rating on Netflix and his buy rating on Blockbuster. “Given the magnitude of this risk,” he wrote, Netflix is most likely to “work towards resolving this issue by redesigning its mailers.”
How did that paired trade--a short of NFLX and a long of BBI work out?