They give you the traditional beneficiaries like DIS, NWSA, TWX, GOOG and they end with this:
Media companies rallied nicely Thursday after Goldman Sachs analyst Mark Wienkes raised his rating on the group to Attractive from Neutral, pointing out that advertising revenue at cable networks is expected to increase 6% from the level a year ago, as national advertising outpaces local advertising. Wienkes' favorite is Time Warner because of its HBO, TNT and TBS cable networks, which stand to gain from strength in national advertising. He noted, too, that Time Warner trades at a discount to the entertainment group.
Indeed, for all the losses suffered by newspaper, magazine and broadcast TV advertising, other parts of the ad industry look more than ready to shine. According to Veronis Suhler Stevenson, cable television and entertainment media will help make the broader communications sector the third-fastest growing segment of the U.S. economy in the next five years, behind mining and construction.