Thursday, August 5, 2010
Nike's "My butt is big" ad
More work from China!
Not Nike's work!
But the folks at Atlantice Wire? Maybe they should get a proofreader. They gushed over the ad:
Nike is trying* to corner the the big butt market. The company's latest ad is a spunky manifesto for women with well-endowed behinds. On her tiptoes, with fists clenched, the Nike model celebrates her form: "My butt is big and round like the letter C... It's a space heater... It's my ambassador to those who walk behind me."
Though Nike's new campaign is similar to its 2005 ads, some think the ascendancy of voluptuous icons like Kim Kardashian and Christina Hendricks have inspired the apparel company's decision. Is its marketing strategy appropriate?
Posted by Palmoni at 10:38 AM