When Apple's "1984" commercial was screened by Apple's board before it was to be played at the Super Bowl, the board was aghast at the ad. So Apple's board asked Chiat/Day to sell off the two commercial spots. Steve Jobs was beside himself--so when Wozniak was strolling the Macintosh building, Jobs pulled him over, and played the ad in a VCR. Wozniak asked how much the ad would cost. Jobs said $800,000. Woz said he would pay for half of the ad if Steve would also. Chiat/Day then told Apple , (in an act of defiance) that they couldn't see the 60 second spot, and the ad ran.
The ad was eventually selected by TV Guide and Advertising Age as the greatest commercial of all time.
It just shows that misplaced conventional wisdom doesn't only exist among the NFL pundits!
1 comment:
insanity, soccer jerseys, juicy couture outlet, marc jacobs, nike free, bottega veneta, louis vuitton, mont blanc, supra shoes, rolex watches, ferragamo shoes, ugg boots, asics gel, burberry, vans, chi flat iron, louis vuitton, reebok outlet, hollister, timberland, p90x3, air max, wedding dresses, mulberry, lululemon, nfl jerseys, celine handbags, nike air max, jimmy choo, valentino shoes, lancel, ugg boots, oakley pas cher, north face outlet, karen millen, montre pas cher, yoga pants, birkin bag, hogan, ghd, ray ban pas cher, soccer shoes, ralph lauren, new balance shoes, abercrombie and fitch, herve leger, beats by dre, hermes, converse shoes, mcm handbags
Post a Comment