Sunday, November 23, 2008

Citigroup's strategy: More newspaper ads!

Citigroup may not sleep this weekend, as it ponders what to do amid a crisis that may test its survival. But it plans to reassure its customers — by taking out full-page advertisements.
Citi's Full-Page Ad
Get your own at Scribd or explore others: Business Citigroup

In a series of ads set to run in major metropolitan markets on Sunday, Citi plans to tell its customers that its business is fundamentally sound. It acknowledges that “our financial markets have been tested in unprecedented ways,” but argued that it has the diversity and experience to pull through. It throws out a few numbers, in particular 100 (the number of countries it’s in) and 200 (its years of experience and the number of its customers).

The ad concludes: “That’s why now, more than ever, you can feel confident that Citi never sleeps.”

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